BOS Tea Health Shots – Influencer Work

Launching a new product in a saturated market takes the right voices to break through.
When BOS Tea expanded its U.S. lineup to include rooibos-based health shots, it marked a major departure from their core iced tea offerings. To generate buzz and drive awareness, I led the brand’s first influencer campaign—partnering with micro and nano influencers in the health and wellness space who truly reflected our target audience. With personalized content and a 20% discount code, we saw an immediate lift in sales, with first-month purchases driven entirely by influencer promotions.