Fruit of the Loom – Influencer Work

Before it became a standard practice, I was an early adopter of influencer whitelisting to drive performance.
Rather than taking the traditional route of influencer marketing, I pioneered a strategy that focused solely on whitelisting influencer content for paid social ads. By leveraging authentic, UGC-style imagery from real creators, we saw a 4x increase in click-through rates compared to our previous studio-shot ads. Not only did the ads perform significantly better, but audience feedback was overwhelmingly positive—users appreciated the relatable, natural look of the content, reinforcing both trust and engagement.