Fruit of the Loom – Jingle Contest Featuring The Office’s Creed Bratton

Celebrity appeal and user-generated content are a powerful duo for social engagement.
To boost awareness around Fruit of the Loom’s innovative Breathable Boxer Briefs, we partnered with fan-favorite Creed Bratton to kick off a lighthearted, jingle-themed contest on Instagram. His custom social video launched the #BreathableJingleContest, inviting users to submit their original jingles for a chance to win $10,000. The campaign generated over 500 submissions—ranging from impressively catchy to hilariously offbeat—and successfully sparked authentic engagement while reinforcing key product messaging in a fun, memorable way.