Jose Cuervo – Content Creator Work

Authenticity doesn’t always require big budgets—it requires the right approach.
To create Instagram content that felt native, aspirational, and on-brand for Jose Cuervo, I partnered with influencers who naturally embodied the aesthetic the client was after. Rather than asking them to post, we licensed their content to build a premium, curated feed that resonated with our audience. This scrappy, cost-effective strategy allowed us to tap into influencer-quality visuals without the traditional campaign spend—and it paid off. The result was our highest engagement to date, with followers responding enthusiastically to the elevated, yet authentic look and feel.