Fruit of the Loom – A/B Test Ad Creative

Creative decisions should be backed by data—and tested for impact.
While managing paid social ads for Fruit of the Loom, we primarily used on-body imagery for conversion campaigns, which required talent fees and extended production planning. To assess efficiency, I led an A/B test comparing on-body imagery to more cost-effective layflat imagery. The results were clear: layflat creative outperformed on-body by 34%. Facebook’s analysis confirmed a 95% likelihood of replicating this outcome in future tests. This insight enabled us to pivot toward more efficient, budget-friendly shoots—without sacrificing performance.