Celebrity partnerships are a powerful way to amplify brand awareness.
With several high-profile investors at CLMBR, I had the opportunity to collaborate with notable celebrities to promote our fitness equipment. My role involved coordinating product seeding and developing influencer strategies that encouraged authentic, at-home social media content. The impact was immediate—Kristin Cavallari’s post alone generated 3,000 new organic followers in a single day and contributed to a 70%+ increase in engagement that month.
Martha Janeski Portfolio 