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Before it became a standard practice, I was an early adopter of influencer whitelisting to drive performance.Rather than taking the traditional route of influencer marketing, I pioneered a strategy that focused solely on whitelisting influencer content for paid social ads. By leveraging authentic, UGC-style imagery from real creators, we saw a 4x increase in click-throughContinue reading “Fruit of the Loom – Influencer Work”