Check out some of my latest work in the social media and influencer marketing space. Have any questions about a certain project, send me a note.
CLMBR Organic Post Samples
Content ideation and creation are at the core of my work.At CLMBR, I led the development of the annual organic social content calendar, publishing 5–7 posts per week. I created all concepts, wrote all accompanying copy, and collaborated with our in-house design team to bring each idea to life. My goal was always to deliver…
CLMBR Celebrity Endorsements
Celebrity partnerships are a powerful way to amplify brand awareness.With several high-profile investors at CLMBR, I had the opportunity to collaborate with notable celebrities to promote our fitness equipment. My role involved coordinating product seeding and developing influencer strategies that encouraged authentic, at-home social media content. The impact was immediate—Kristin Cavallari’s post alone generated 3,000…
DNA Vibe – Customer Testimonial Creative Assets
Social media thrives on authentic storytelling—and there’s no better storyteller than a satisfied customer.While managing DNA Vibe’s social channels, I noticed skepticism in the comments, with some users questioning the legitimacy of the product. To counter this, I leaned into customer testimonials to build trust and credibility. One standout example was Carol, a former skeptic…
Fruit of the Loom – A/B Test Ad Creative
Creative decisions should be backed by data—and tested for impact.While managing paid social ads for Fruit of the Loom, we primarily used on-body imagery for conversion campaigns, which required talent fees and extended production planning. To assess efficiency, I led an A/B test comparing on-body imagery to more cost-effective layflat imagery. The results were clear:…
BOS Iced Tea – Social Ad Examples
I was able to play into the fun nature of BOS Tea’s vibrant colors and fun brand personality through energetic Instagram Story ads. Knowing that social is moving to more of a vertical format, we saw great CTRs and Adds to Cart by playing into native social add-ons with the voting and excitement additions to…
Red Robin| DudeBeNice – Social Media Suprise & Delight Campaign
Social media is more than engagement—it’s about building meaningful connections.As Community Manager for Red Robin, I made it a priority to treat every guest interaction with care and empathy. One morning, I received a message from the mother of Bentley, a young, non-verbal boy on the autism spectrum and a devoted Red Robin fan. She…
Fruit of the Loom – Social Activation Firefly Music Festival 2019
Social media doesn’t have to live on a screen—it can create real-world impact.To make a memorable impression at Firefly Music Festival in Delaware, we launched an experiential social activation that met festival-goers where they needed it most: relief from the heat. Tied to the launch of Fruit of the Loom’s Breathable Boxer Briefs, we created…
Fruit of the Loom – Jingle Contest Featuring The Office’s Creed Bratton
Celebrity appeal and user-generated content are a powerful duo for social engagement.To boost awareness around Fruit of the Loom’s innovative Breathable Boxer Briefs, we partnered with fan-favorite Creed Bratton to kick off a lighthearted, jingle-themed contest on Instagram. His custom social video launched the #BreathableJingleContest, inviting users to submit their original jingles for a chance…
Jose Cuervo – Content Creator Work
Authenticity doesn’t always require big budgets—it requires the right approach.To create Instagram content that felt native, aspirational, and on-brand for Jose Cuervo, I partnered with influencers who naturally embodied the aesthetic the client was after. Rather than asking them to post, we licensed their content to build a premium, curated feed that resonated with our…
BOS Tea Health Shots – Influencer Work
Launching a new product in a saturated market takes the right voices to break through.When BOS Tea expanded its U.S. lineup to include rooibos-based health shots, it marked a major departure from their core iced tea offerings. To generate buzz and drive awareness, I led the brand’s first influencer campaign—partnering with micro and nano influencers…
Fruit of the Loom – Influencer Work
Before it became a standard practice, I was an early adopter of influencer whitelisting to drive performance.Rather than taking the traditional route of influencer marketing, I pioneered a strategy that focused solely on whitelisting influencer content for paid social ads. By leveraging authentic, UGC-style imagery from real creators, we saw a 4x increase in click-through…
Martha Janeski Portfolio 