Resume

With over 13 years of digital experience, I have become quite the digital maven. I excel in building passionate online communities for brands.

I’m Martha – a tenacious, but scrappy, digital marketing professional.

My passion is all about online communities – how to grow them, how to nurture them, and how to keep them coming back. With over 13 years of experience working both brand side and agency side, I have developed best practices that can get your brand seen on digital. I’m an empathetic marketer, who really wants to put the customer first.

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My specialties

Past Experiences

Marketing Manager at H&C Animal Health
(2022 – Present)
Responsible for architecting and executing multi-platform social media strategies for four pet brands, leveraging channel expertise to engage target audiences across Facebook, Instagram, and TikTok. Owns and optimizes organic social programs from concept to execution, driving sustained growth, engagement, and data-informed strategy refinement. Leads influencer marketing initiatives across paid, earned, and owned media to maximize business impact. Serves as the internal subject-matter expert on influencer and social media marketing, staying ahead of emerging trends and the evolving creator economy. Spearheads direct media pitching for high-profile PR campaigns, securing key placements that drive brand awareness and align with organizational objectives.

Sr. Manager Social & Community at CLMBR
(2022 – 2022)
Responsible for curating CLMBR’s passionate community through social media and responsive customer communications. Develop strategies and programs that find and engage brand champions who advocate for CLMBR’s mission of building a community of users around the most efficient exercise machine in the market. Spearhead the creation of integrated social media content development across all functions. Direct cross-functional efforts for maximizing organic and inorganic traffic generation. Ensures social media team stays up to date on new market, community trends and emerging markets and technologies. Develop and maintain relationships with celebrity and influencers in order to promote the brand.

Digital Marketing Lead at DNA Vibe
(2021 – 2021)
Responsible for building relationships with current and potential customers through digital activations including social media community management, social media ads (Facebook, Instagram, TikTok, Pinterest), email marketing, and e-commerce. Own the strategy for all digital spend, working with agency to implement buys. Lead copywriter for the marketing department on all digital and print assets. Assist with all content creation.

Digital Marketing Manger at BOS Iced Tea
(2019 – 2020)
Developed, executed, and managed the digital strategy for the US business of BOS Iced Tea. Duties included social creation & management, media planning & buying, email marketing, as well as managing our e-commerce platforms on Shopify and Amazon. Developed and executed their first influencer marketing campaign to launch new US product.

Digital Supervisor at Crispin Porter Bogusky
(2018 – 2019)
Developed content strategy and channel planning for mid and lower funnel digital campaigns and brand activations for Fruit of the Loom and Jose Cuervo. Collaborated with brand strategists, media planners, and creative teams to create holistic messaging and media strategies. Supervised and executed influencer marketing campaigns for a handful of clients aligning with their product launches.

Social Media Director at Natural Grocers
(2018 – 2018)
Planned and oversaw all marketing efforts including social media, digital advertising, and influencer marketing. Managed a $1.3M advertising and content budget to put the brand in front of the right customers. Managed an internal social media team.

Social Media Coordinator at Red Robin
(2016 – 2018)
Served as the Red Robin community manager, interacting with a 1.5 million person community of loyal guests. Led the strategic development and execution of the social media editorial calendar, working with advertising teams on dedicated social specific shoots.

Digital Marketing Coordinator at PENTAX Cameras
(2014 – 2016)
Coordinated and implemented the programming of all online initiatives including social media, email and web. Served as the lead copywriter for all things digital. Managed the Professional Ambassador program of photographers who in return provided us with PENTAX specific imagery.

Social Community Manager at Aetna
(2011 – 2014)
Monitored and developed content for all social media channels. Developed and wrote weekly blog posts for the website. Planned, developed, and executed strategic email campaigns for both B2B and B2C audiences.