Tag Archives: fruit of the loom

Creative decisions should be backed by data—and tested for impact.While managing paid social ads for Fruit of the Loom, we primarily used on-body imagery for conversion campaigns, which required talent fees and extended production planning. To assess efficiency, I led an A/B test comparing on-body imagery to more cost-effective layflat imagery. The results were clear:Continue reading “Fruit of the Loom – A/B Test Ad Creative”