Tag Archives: influencer

Authenticity doesn’t always require big budgets—it requires the right approach.To create Instagram content that felt native, aspirational, and on-brand for Jose Cuervo, I partnered with influencers who naturally embodied the aesthetic the client was after. Rather than asking them to post, we licensed their content to build a premium, curated feed that resonated with ourContinue reading “Jose Cuervo – Content Creator Work”

Before it became a standard practice, I was an early adopter of influencer whitelisting to drive performance.Rather than taking the traditional route of influencer marketing, I pioneered a strategy that focused solely on whitelisting influencer content for paid social ads. By leveraging authentic, UGC-style imagery from real creators, we saw a 4x increase in click-throughContinue reading “Fruit of the Loom – Influencer Work”